I've had a few people ask why as a commercial, lifestyle, and advertising photographer do I shoot property as well.
Well, I've got a number of reasons for why I do which I'll share with you in this blog post.
It's just fun for me!
Property photography requires a different set of skills and techniques to my usual commercial work, so it's great fun for me to shoot something a little different.
It's also nice to photograph something that's still, and won't move or blink from time to time.
Photographing people in a lifestyle environment is awesome and one of my favourite things to shoot, but sometimes it's nice to take a step back and be an introvert and photograph a house or commercial property that I don't have to make conversation with!
I deal with a lot of private property investors. I find these people so interesting as many I’ve dealt with have over 10 properties and usually another business behind their property business.
Or in a couple of cases, they’ve built a large business and then sold that business and put nearly all the money from that into property.
Quite a few of these investors have become friends and even mentors, and I’ve learnt and am learning a lot from them about business, finance, and investing.
A lot of them are also very well connected and have a good network of other business owners that maybe one day could become a client, or someone else I can meet and learn from.
I go into every property shoot with a licensing mindset.
Property photography is much lower paying than my commercial work. So I go into every property shoot thinking how I could possibly make some additional income from the images I take.
Can I take photos of appliances, door handles, taps, showers, etc that I can then licence to the manufacturers?
Sometimes I send them for free, and it’s become a good way to introduce myself to a new company I’d like to work with in the future. - Just another way to network and get introductions to potential commercial clients.
It tends to be regular, quick, and local work that I can do all year round, as it’s mostly inside.
Big advertising jobs don’t come in every day for me, especially as I’m still finding my feet having started my business in December 2019, just before a global pandemic!
So these smaller regular jobs are the "fast pounds" that bring a good amount of cash flow in my business.
As they’re smaller lower paying work. I use 50% of the money I make from them to reinvest back into the business, saving for new equipment, marketing etc.
I also use the other 50% of the money I make from the property jobs to invest into my stock portfolio.
I get to shoot some amazing luxury properties too. I find these so good for visualisation for my life.
For large properties I can spend maybe 4-6 hours shooting them, so during that time I can really picture myself living there and imagine what I can do with each room.
One of my goals in life, especially after living through coronavirus times, is to be self contained, meaning to have everything I need in my home. - A photography studio, office, and gym.
So when I’m photographing the larger houses I’m really picturing myself living there and having those things all there in one place.